| Original language | English |
|---|---|
| Title of host publication | Business Performance Management |
| Editors | T. Wentink |
| Place of Publication | Amsterdam |
| Publisher | Boom Academic |
| Pages | 224-236 |
| ISBN (Print) | 9789047300892 |
| Publication status | Published - 2009 |
Know-what, know-how, know-why & know-when in services marketing management
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review