Knowledge transfer through marketing textbooks

W. van Waterschoot, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Future of Marketing
Subtitle of host publicationCritical 21st Century Perspectives
EditorsP.J. Kitchen
Place of PublicationHampshire
PublisherPalgrave McMillan Ltd
Pages224
Number of pages224
ISBN (Print)0333992865
Publication statusPublished - 2003

Cite this

van Waterschoot, W., & Gijsbrechts, E. (2003). Knowledge transfer through marketing textbooks. In P. J. Kitchen (Ed.), The Future of Marketing: Critical 21st Century Perspectives (pp. 224). Palgrave McMillan Ltd.