Knowledge transfer through marketing textbooks

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	The Future of Marketing
Subtitle of host publication	Critical 21st Century Perspectives
Editors	P.J. Kitchen
Place of Publication	Hampshire
Publisher	Palgrave McMillan Ltd
Pages	224
Number of pages	224
ISBN (Print)	0333992865
Publication status	Published - 2003

Cite this

@inbook{d48068c00b4a4a57a54b1e135873c399,

title = "Knowledge transfer through marketing textbooks",

author = "{van Waterschoot}, W. and E. Gijsbrechts",

note = "Pagination: 224",

year = "2003",

language = "English",

isbn = "0333992865",

pages = "224",

editor = "P.J. Kitchen",

booktitle = "The Future of Marketing",

publisher = "Palgrave McMillan Ltd",

}