| Original language | Dutch |
|---|---|
| Title of host publication | Trends in Marketing |
| Editors | R. Frambach, T. Poiesz |
| Place of Publication | Alphen aan den Rijn |
| Publisher | Samsom |
| Pages | 99-122 |
| Number of pages | 232 |
| ISBN (Print) | 9014061331 |
| Publication status | Published - 1999 |
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