| Original language | Dutch |
|---|---|
| Pages (from-to) | 2-3 |
| Number of pages | 2 |
| Journal | Business in-zicht |
| Volume | 7 |
| Publication status | Published - 2001 |
| Externally published | Yes |
Lange-termijn effecten van marketinguitgaven: onmeetbaar en dus onbestaand, of toch niet?
M.G. Dekimpe, M. Hanssens
Research output: Contribution to journal › Article › Professional