Lange-termijn effecten van marketinguitgaven: onmeetbaar en dus onbestaand, of toch niet?

M.G. Dekimpe, M. Hanssens

Research output: Contribution to journalArticleProfessional

Original languageDutch
Pages (from-to)2-3
Number of pages2
JournalBusiness in-zicht
Volume7
Publication statusPublished - 2001
Externally publishedYes

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