Original language | Dutch |
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Pages (from-to) | 2-3 |
Number of pages | 2 |
Journal | Business in-zicht |
Volume | 7 |
Publication status | Published - 2001 |
Externally published | Yes |
Lange-termijn effecten van marketinguitgaven: onmeetbaar en dus onbestaand, of toch niet?
M.G. Dekimpe, M. Hanssens
Research output: Contribution to journal › Article › Professional