Abstract
The importance of language management in multinational companies has never been greater than today. Multinationals are becoming ever more conscious of the importance of global coordination as a source of competitive advantage, and language remains the ultimate barrier to aspirations of international harmonisation. The article reviews the solutions open to multinational companies in term of language management. Before that, however, it discusses the aforementioned trend to globalisation outlines the dimensions of the language barrier and illustrates its consequences.
| Original language | English |
|---|---|
| Pages (from-to) | 37-52 |
| Journal | Cross Cultural Management: An International Journal |
| Volume | 10 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Jun 2003 |
| Externally published | Yes |
Keywords
- language management
- multinational companies
- language barrier