Latent class modeling of website users' search patterns: Implications for online market segmentation

J.G. Dias, J.K. Vermunt

Research output: Contribution to journalArticleScientificpeer-review

41 Citations (Scopus)
Original languageEnglish
Pages (from-to)359-368
JournalJournal of Retailing and Consumer Services
Volume14
Issue number6
Publication statusPublished - 2007

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