Latent class modeling of website users' search patterns

Implications for online market segmentation

J.G. Dias, J.K. Vermunt

Research output: Contribution to journalArticleScientificpeer-review

46 Downloads (Pure)
Original languageEnglish
Pages (from-to)359-368
JournalJournal of Retailing and Consumer Services
Volume14
Issue number6
Publication statusPublished - 2007

Cite this

@article{ec00ca257b00418b97a6949781c6c006,
title = "Latent class modeling of website users' search patterns: Implications for online market segmentation",
author = "J.G. Dias and J.K. Vermunt",
year = "2007",
language = "English",
volume = "14",
pages = "359--368",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Limited",
number = "6",

}

Latent class modeling of website users' search patterns : Implications for online market segmentation. / Dias, J.G.; Vermunt, J.K.

In: Journal of Retailing and Consumer Services, Vol. 14, No. 6, 2007, p. 359-368.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Latent class modeling of website users' search patterns

T2 - Implications for online market segmentation

AU - Dias, J.G.

AU - Vermunt, J.K.

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VL - 14

SP - 359

EP - 368

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

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