Latent class modeling of website users' search patterns: Implications for online market segmentation

Research output: Contribution to journal › Article › Scientific › peer-review

53 Citations (Scopus)

371 Downloads (Pure)

Original language	English
Pages (from-to)	359-368
Journal	Journal of Retailing and Consumer Services
Volume	14
Issue number	6
Publication status	Published - 2007

Access to Document

@article{ec00ca257b00418b97a6949781c6c006,

title = "Latent class modeling of website users' search patterns: Implications for online market segmentation",

author = "J.G. Dias and J.K. Vermunt",

year = "2007",

language = "English",

volume = "14",

pages = "359--368",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Limited",

number = "6",

}