Learning to Trust

B. Nooteboom

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Trust is full of puzzle and paradox.Trust is both rational and emotional. Trust can go beyond calculative self-interest, but has its limits.People may want to trust, while they may also feel threatened by it.If trust is not in place prior to a relationship, on the basis of institutions, prior experience, or reputation, it has to be built up, in specific relations.For that one needs to learn, in the sense of building empathy, and perhaps a certain degree of identification.In an attempt at a better understanding of the puzzles and processes of trust, this chapter applies the perspective of 'embodied cognition', and insights from mental 'framing' and decision heuristics from social psychology.
Original languageEnglish
Place of PublicationTilburg
Number of pages17
Publication statusPublished - 2005

Publication series

NameCentER Discussion Paper



  • learning
  • trust
  • institutions

Cite this

Nooteboom, B. (2005). Learning to Trust. (CentER Discussion Paper; Vol. 2005-47). Tilburg: Organization.