Trust is full of puzzle and paradox.Trust is both rational and emotional. Trust can go beyond calculative self-interest, but has its limits.People may want to trust, while they may also feel threatened by it.If trust is not in place prior to a relationship, on the basis of institutions, prior experience, or reputation, it has to be built up, in specific relations.For that one needs to learn, in the sense of building empathy, and perhaps a certain degree of identification.In an attempt at a better understanding of the puzzles and processes of trust, this chapter applies the perspective of 'embodied cognition', and insights from mental 'framing' and decision heuristics from social psychology.
|Place of Publication||Tilburg|
|Number of pages||17|
|Publication status||Published - 2005|
|Name||CentER Discussion Paper|