Les promotions, bénéficient-elles aux fabricants, aux distributeurs, ou aux deux ?

S. Srinivasan, K. Pauwels, D. Hanssens, M.G. Dekimpe

Research output: Contribution to journal › Article › Professional

Original language	French
Pages (from-to)	73-90
Number of pages	18
Journal	Recherche et Applications en Marketing
Volume	19
Issue number	3
Publication status	Published - 2004

Cite this

@article{3ecfa27fba984d2c9f322333e1fe3746,

title = "Les promotions, b{\'e}n{\'e}ficient-elles aux fabricants, aux distributeurs, ou aux deux ?",

author = "S. Srinivasan and K. Pauwels and D. Hanssens and M.G. Dekimpe",

note = "Pagination: 18",

year = "2004",

language = "French",

volume = "19",

pages = "73--90",

journal = "Recherche et Applications en Marketing",

issn = "0767-3701",

publisher = "Sage Publications Ltd",

number = "3",

}