| Original language | English |
|---|---|
| Title of host publication | The Network Challenge |
| Subtitle of host publication | Strategy, Profit, and Risk in an Interlinked World |
| Editors | P.R. Kleindorfer, Y. Wind |
| Place of Publication | Upper Saddle River, New Jersey |
| Publisher | Pearson Publishers |
| Pages | 243-258 |
| Number of pages | 592 |
| ISBN (Print) | 9780137069200 |
| Publication status | Published - 2009 |
Leveraging customer networks
C. van den Bulte, S.H.K. Wuyts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review