Leveraging customer networks

C. van den Bulte, S.H.K. Wuyts

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Network Challenge
Subtitle of host publicationStrategy, Profit, and Risk in an Interlinked World
EditorsP.R. Kleindorfer, Y. Wind
Place of PublicationUpper Saddle River, New Jersey
PublisherPearson Publishers
Pages243-258
Number of pages592
ISBN (Print)9780137069200
Publication statusPublished - 2009

Cite this

van den Bulte, C., & Wuyts, S. H. K. (2009). Leveraging customer networks. In P. R. Kleindorfer, & Y. Wind (Eds.), The Network Challenge: Strategy, Profit, and Risk in an Interlinked World (pp. 243-258). Pearson Publishers.