Original language | English |
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Title of host publication | The Network Challenge |
Subtitle of host publication | Strategy, Profit, and Risk in an Interlinked World |
Editors | P.R. Kleindorfer, Y. Wind |
Place of Publication | Upper Saddle River, New Jersey |
Publisher | Pearson Publishers |
Pages | 243-258 |
Number of pages | 592 |
ISBN (Print) | 9780137069200 |
Publication status | Published - 2009 |
Leveraging customer networks
C. van den Bulte, S.H.K. Wuyts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review