Leveraging customer networks

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Network Challenge
Subtitle of host publication	Strategy, Profit, and Risk in an Interlinked World
Editors	P.R. Kleindorfer, Y. Wind
Place of Publication	Upper Saddle River, New Jersey
Publisher	Pearson Publishers
Pages	243-258
Number of pages	592
ISBN (Print)	9780137069200
Publication status	Published - 2009

Cite this

@inbook{81b8317b3a6d4d5481d61f957bc3f095,

title = "Leveraging customer networks",

author = "\{van den Bulte\}, C. and S.H.K. Wuyts",

note = "Pagination: 592",

year = "2009",

language = "English",

isbn = "9780137069200",

pages = "243--258",

editor = "P.R. Kleindorfer and Y. Wind",

booktitle = "The Network Challenge",

publisher = "Pearson Publishers",

}