Leveraging Offshoring: The Identification of New Business Opportunities in International Settings

Federica Angeli*, Rosa Grimaldi

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This work aims to shed light on the process through which small and medium-sized enterprises (SMEs) identify new business opportunities within their ongoing offshoring activities. Empirical evidence is drawn on the case of think3, an Italian medium-sized software company that has been offshoring its RD activities to Bangalore, India, since the year 2000. In 2004, the company started a brand new oglobalo business: from selling software solutions for computer-aided design, it began selling the engineering capabilities to use its solutions, leveraging highly qualified Indian mechanical engineers. Our analysis underlines three elements underpinning think3's ability in envisaging a new profitable business opportunity. These are its experiential knowledge of: (a) the markets, clients and competitors, (b) the offshore context, and (c) the internationalization process as a software house, embodied in the ability to promote offshore cultural integration and to align home and offshore operations. This study enables a better understanding of the factors triggering the recognition of new business opportunities by SMEs, at the international level.

Original languageEnglish
Article number926080085
Pages (from-to)393-413
Number of pages21
JournalIndustry and Innovation
Volume17
Issue number4
DOIs
Publication statusPublished - 2010
Externally publishedYes

Keywords

  • New opportunity identification
  • international entrepreneurship
  • offshoring of high-value activities
  • experiential international knowledge
  • SMEs' internationalization
  • STRATEGIC ALLIANCES
  • KNOWLEDGE
  • MODEL
  • ENTREPRENEURSHIP
  • WORK
  • INNOVATION
  • LOCATION
  • VENTURES
  • NETWORK
  • TOYOTA

Cite this

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title = "Leveraging Offshoring: The Identification of New Business Opportunities in International Settings",
abstract = "This work aims to shed light on the process through which small and medium-sized enterprises (SMEs) identify new business opportunities within their ongoing offshoring activities. Empirical evidence is drawn on the case of think3, an Italian medium-sized software company that has been offshoring its RD activities to Bangalore, India, since the year 2000. In 2004, the company started a brand new oglobalo business: from selling software solutions for computer-aided design, it began selling the engineering capabilities to use its solutions, leveraging highly qualified Indian mechanical engineers. Our analysis underlines three elements underpinning think3's ability in envisaging a new profitable business opportunity. These are its experiential knowledge of: (a) the markets, clients and competitors, (b) the offshore context, and (c) the internationalization process as a software house, embodied in the ability to promote offshore cultural integration and to align home and offshore operations. This study enables a better understanding of the factors triggering the recognition of new business opportunities by SMEs, at the international level.",
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author = "Federica Angeli and Rosa Grimaldi",
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Leveraging Offshoring : The Identification of New Business Opportunities in International Settings. / Angeli, Federica; Grimaldi, Rosa.

In: Industry and Innovation, Vol. 17, No. 4, 926080085, 2010, p. 393-413.

Research output: Contribution to journalArticleScientificpeer-review

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