Licensing exchange: Insights from the biopharmaceutical industry

S.H.K. Wuyts, S. Dutta

Research output: Contribution to journalArticleScientificpeer-review

420 Downloads (Pure)
Original languageEnglish
Pages (from-to)273-281
JournalInternational Journal of Research in Marketing
Volume25
Issue number4
Publication statusPublished - 2008

Cite this

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title = "Licensing exchange: Insights from the biopharmaceutical industry",
author = "S.H.K. Wuyts and S. Dutta",
year = "2008",
language = "English",
volume = "25",
pages = "273--281",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "4",

}

Licensing exchange : Insights from the biopharmaceutical industry. / Wuyts, S.H.K.; Dutta, S.

In: International Journal of Research in Marketing, Vol. 25, No. 4, 2008, p. 273-281.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Licensing exchange

T2 - Insights from the biopharmaceutical industry

AU - Wuyts, S.H.K.

AU - Dutta, S.

PY - 2008

Y1 - 2008

M3 - Article

VL - 25

SP - 273

EP - 281

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 4

ER -