Licensing exchange: Insights from the biopharmaceutical industry

S.H.K. Wuyts, S. Dutta

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
484 Downloads (Pure)
Original languageEnglish
Pages (from-to)273-281
JournalInternational Journal of Research in Marketing
Volume25
Issue number4
Publication statusPublished - 2008

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