Licensing exchange: Insights from the biopharmaceutical industry

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Original language	English
Pages (from-to)	273-281
Journal	International Journal of Research in Marketing
Volume	25
Issue number	4
Publication status	Published - 2008

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@article{79c0c1a5b48c4de2aa6f6ba42ef22fc2,

title = "Licensing exchange: Insights from the biopharmaceutical industry",

author = "S.H.K. Wuyts and S. Dutta",

year = "2008",

language = "English",

volume = "25",

pages = "273--281",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "4",

}