Lifting, sculpting, and contouring: Implications of the blurred boundary between cosmetic procedures and 'other' beauty products/services

Anne-Mette Hermans*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This paper critically examines how cosmetic surgery and 'other' beauty products are presented as forming a continuum in UK women's lifestyle magazines. Having analysed 744 adverts and various editorial features published across different lifestyle magazines, this paper qualitatively examines the categorization of cosmetic procedures and beauty products and treatments. The implications of this categorization for current attempts to regulate the marketing of the cosmetic surgery industry are considered.

Original languageEnglish
Article number101610
Number of pages15
JournalPoetics: International review for the theory of literature
Volume90
DOIs
Publication statusPublished - Feb 2022
Externally publishedYes

Keywords

  • Cosmetic surgery
  • Beauty industry
  • Normalization
  • Regulation
  • Categorization
  • SURGERY
  • REPRESENTATIONS
  • DISCOURSE
  • MEDIA
  • NVIVO
  • BODY

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