Looking at vision: Eye/face/head tracking of consumers for improved marketing decisions

M. Wedel; R. Pieters

Looking at vision: Eye/face/head tracking of consumers for improved marketing decisions

M. Wedel
, R. Pieters

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

Against the backdrop of the rapid growth of the use eye tracking and facial recognition methodology, this chapter discusses the measurement of eye movements, facial expression of emotions, pupil dilation, eye blinks and head movements. After discussing some of the main research findings in the marketing literature to date, we reflect on future research and marketing applications of these technologies.

Original language	English
Title of host publication	Routledge Companion to the Future of Marketing
Editors	L. Moutinho, E. Bigné, A.K. Manrai (eds.)
Place of Publication	Abingdon/New York
Publisher	Routledge
Pages	177-190
ISBN (Print)	9780415625920
Publication status	Published - Jan 2014

Publication series

Name	Routledge Companions in Business, Management and Accounting

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 11 Sustainable Cities and Communities

Cite this

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title = "Looking at vision: Eye/face/head tracking of consumers for improved marketing decisions",

abstract = "Against the backdrop of the rapid growth of the use eye tracking and facial recognition methodology, this chapter discusses the measurement of eye movements, facial expression of emotions, pupil dilation, eye blinks and head movements. After discussing some of the main research findings in the marketing literature to date, we reflect on future research and marketing applications of these technologies.",

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year = "2014",

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language = "English",

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series = "Routledge Companions in Business, Management and Accounting",

publisher = "Routledge",

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Looking at vision: Eye/face/head tracking of consumers for improved marketing decisions. / Wedel, M.; Pieters, R.
Routledge Companion to the Future of Marketing. ed. / L. Moutinho; E. Bigné; A.K. Manrai (eds.). Abingdon/New York: Routledge, 2014. p. 177-190 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Looking at vision

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AU - Wedel, M.

AU - Pieters, R.

PY - 2014/1

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AB - Against the backdrop of the rapid growth of the use eye tracking and facial recognition methodology, this chapter discusses the measurement of eye movements, facial expression of emotions, pupil dilation, eye blinks and head movements. After discussing some of the main research findings in the marketing literature to date, we reflect on future research and marketing applications of these technologies.

M3 - Chapter

SN - 9780415625920

T3 - Routledge Companions in Business, Management and Accounting

SP - 177

EP - 190

BT - Routledge Companion to the Future of Marketing

A2 - Moutinho, L.

A2 - Bigné, E.

A2 - Manrai (eds.), A.K.

PB - Routledge

CY - Abingdon/New York

ER -

Looking at vision: Eye/face/head tracking of consumers for improved marketing decisions

Abstract

Publication series

UN SDGs

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