Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

A. Salgado-Montejo, C. Velasco, J.S. Olier, J. Alvarado, C. Spence

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
JournalJournal of Brand Management
DOIs
Publication statusPublished - 2014
Externally publishedYes

Cite this