Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

A. Salgado-Montejo, C. Velasco, J.S. Olier, J. Alvarado, C. Spence

Research output: Contribution to journal › Article › Scientific › peer-review

Access to Document

@article{138f2e6e7fa543b6af852c908a8decf7,

title = "Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words",

author = "A. Salgado-Montejo and C. Velasco and J.S. Olier and J. Alvarado and C. Spence",

year = "2014",

doi = "10.1057/bm.2014.29",

language = "English",

journal = "Journal of Brand Management",

}

TY - JOUR

T1 - Love for logos

T2 - Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

AU - Salgado-Montejo, A.

AU - Velasco, C.

AU - Olier, J.S.

AU - Alvarado, J.

AU - Spence, C.

PY - 2014

Y1 - 2014

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84920074080&partnerID=MN8TOARS

U2 - 10.1057/bm.2014.29

DO - 10.1057/bm.2014.29

M3 - Article

JO - Journal of Brand Management

JF - Journal of Brand Management

ER -