Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

A. Salgado-Montejo, C. Velasco, J.S. Olier, J. Alvarado, C. Spence

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@article{138f2e6e7fa543b6af852c908a8decf7,

title = "Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words",

author = "A. Salgado-Montejo and C. Velasco and J.S. Olier and J. Alvarado and C. Spence",

year = "2014",

doi = "10.1057/bm.2014.29",

language = "English",

journal = "Journal of Brand Management",

}

TY - JOUR

T1 - Love for logos

T2 - Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

AU - Salgado-Montejo, A.

AU - Velasco, C.

AU - Olier, J.S.

AU - Alvarado, J.

AU - Spence, C.

PY - 2014

Y1 - 2014

UR - https://www.scopus.com/pages/publications/84920074080

U2 - 10.1057/bm.2014.29

DO - 10.1057/bm.2014.29

M3 - Article

JO - Journal of Brand Management

JF - Journal of Brand Management

ER -