| Original language | English |
|---|---|
| Pages (from-to) | 237-246 |
| Journal | Tijdschrift voor Economie en Management |
| Volume | 51 |
| Issue number | 2 |
| Publication status | Published - 2006 |
| Externally published | Yes |
Loyaliteitsprogramma's: zinvol CRM-instrument?
Research output: Contribution to journal › Article › Scientific › peer-review