Loyalty rebates after intel: Time for the European Court of Justice to overrule Hoffman-La Roche

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    Abstract

    In June 2014, the GCEU confirmed the Decision of the European Commission
    that condemned Intel for breaching Article 102 TFEU by adopting exclusive
    rebates and “naked restrictions.” This judgment, in which the GCEU considered
    that in line with Hoffman-La Roche loyalty rebates should be quasi-per se illegal,
    has been subject to many criticisms as it is not in line with the teachings of economics. This article discusses the shortcomings of this judgment and argues that it is a great time for the CJEU to abandon the application of its quasi-per se rule of illegality approach to exclusive dealing and loyalty rebates and replace that application with a structured rule of reason. Such an approach would have many advantages and create greater coherence in the case law of the CJEU on unilateral pricing conduct.
    Original languageEnglish
    Pages (from-to)579-615
    JournalJournal of Competition Law and Economics
    Volume11
    Issue number3
    Publication statusPublished - Sep 2015

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