Management van aandacht voor merken

P. Leeflang, R. Pieters

Research output: Contribution to journalArticleProfessional

Original languageDutch
Pages (from-to)74-84
Number of pages10
JournalHolland Management Review: Best of Business Schools
Volume16
Publication statusPublished - 1999

Cite this

@article{7261f6f1973e4e2b8baff8177ab503df,
title = "Management van aandacht voor merken",
author = "P. Leeflang and R. Pieters",
note = "Pagination: 10",
year = "1999",
language = "Dutch",
volume = "16",
pages = "74--84",
journal = "Holland Management Review: Best of Business Schools",
issn = "0927-4375",

}

Management van aandacht voor merken. / Leeflang, P.; Pieters, R.

In: Holland Management Review: Best of Business Schools, Vol. 16, 1999, p. 74-84.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Management van aandacht voor merken

AU - Leeflang, P.

AU - Pieters, R.

N1 - Pagination: 10

PY - 1999

Y1 - 1999

M3 - Article

VL - 16

SP - 74

EP - 84

JO - Holland Management Review: Best of Business Schools

JF - Holland Management Review: Best of Business Schools

SN - 0927-4375

ER -