| Original language | Dutch |
|---|---|
| Pages (from-to) | 74-84 |
| Number of pages | 10 |
| Journal | Holland Management Review: Best of Business Schools |
| Volume | 16 |
| Publication status | Published - 1999 |
Management van aandacht voor merken
P. Leeflang, R. Pieters
Research output: Contribution to journal › Article › Professional