Managing service quality perceptions by quality marks

H.C.A. Roest, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

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Original languageEnglish
Title of host publicationMarketing review
EditorsC. Lambrinopoulos
Place of PublicationAthens
PublisherH.I.M. & H.M.A.
Pages223-225
Publication statusPublished - 1994

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Number1

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Roest, H. C. A., & Verhallen, T. M. M. (1994). Managing service quality perceptions by quality marks. In C. Lambrinopoulos (Ed.), Marketing review (pp. 223-225). H.I.M. & H.M.A..