Managing service quality perceptions by quality marks

Henk Roest, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the 21st Annual Conference of the European Marketing Academy
Subtitle of host publicationMarketing for Europe - Marketing for the Future
EditorsK. Grunert, D. Fuglede
Place of PublicationAarhus
Publication statusPublished - 1992

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