Managing service quality perceptions by quality marks

Henk Roest; T.M.M. Verhallen

Managing service quality perceptions by quality marks

Henk Roest, T.M.M. Verhallen

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Proceedings of the 21st Annual Conference of the European Marketing Academy
Subtitle of host publication	Marketing for Europe - Marketing for the Future
Editors	K. Grunert, D. Fuglede
Place of Publication	Aarhus
Pages	1387-1390
Publication status	Published - 1992

Cite this

@inproceedings{0cd914337a7b4c4faddea39e22f6a2e7,

title = "Managing service quality perceptions by quality marks",

author = "Henk Roest and T.M.M. Verhallen",

year = "1992",

language = "English",

pages = "1387--1390",

editor = "K. Grunert and D. Fuglede",

booktitle = "Proceedings of the 21st Annual Conference of the European Marketing Academy",

}

Managing service quality perceptions by quality marks. / Roest, Henk; Verhallen, T.M.M.
Proceedings of the 21st Annual Conference of the European Marketing Academy : Marketing for Europe - Marketing for the Future. ed. / K. Grunert; D. Fuglede. Aarhus, 1992. p. 1387-1390.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional