|Title of host publication||Proceedings of the 21st Annual Conference of the European Marketing Academy|
|Subtitle of host publication||Marketing for Europe - Marketing for the Future|
|Editors||K. Grunert, D. Fuglede|
|Place of Publication||Aarhus|
|Publication status||Published - 1992|
Managing service quality perceptions by quality marks. / Roest, Henk; Verhallen, T.M.M.Proceedings of the 21st Annual Conference of the European Marketing Academy : Marketing for Europe - Marketing for the Future. ed. / K. Grunert; D. Fuglede. Aarhus, 1992. p. 1387-1390.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
TY - GEN
T1 - Managing service quality perceptions by quality marks
AU - Roest, Henk
AU - Verhallen, T.M.M.
PY - 1992
Y1 - 1992
M3 - Conference contribution
SP - 1387
EP - 1390
BT - Proceedings of the 21st Annual Conference of the European Marketing Academy
A2 - Grunert, K.
A2 - Fuglede, D.
CY - Aarhus