Managing service quality perceptions by quality marks

Henk Roest, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the 21st Annual Conference of the European Marketing Academy
Subtitle of host publicationMarketing for Europe - Marketing for the Future
EditorsK. Grunert, D. Fuglede
Place of PublicationAarhus
Pages1387-1390
Publication statusPublished - 1992

Cite this

Roest, H., & Verhallen, T. M. M. (1992). Managing service quality perceptions by quality marks. In K. Grunert, & D. Fuglede (Eds.), Proceedings of the 21st Annual Conference of the European Marketing Academy : Marketing for Europe - Marketing for the Future (pp. 1387-1390). Aarhus.
Roest, Henk ; Verhallen, T.M.M. / Managing service quality perceptions by quality marks. Proceedings of the 21st Annual Conference of the European Marketing Academy : Marketing for Europe - Marketing for the Future. editor / K. Grunert ; D. Fuglede. Aarhus, 1992. pp. 1387-1390
@inproceedings{0cd914337a7b4c4faddea39e22f6a2e7,
title = "Managing service quality perceptions by quality marks",
author = "Henk Roest and T.M.M. Verhallen",
year = "1992",
language = "English",
pages = "1387--1390",
editor = "K. Grunert and D. Fuglede",
booktitle = "Proceedings of the 21st Annual Conference of the European Marketing Academy",

}

Roest, H & Verhallen, TMM 1992, Managing service quality perceptions by quality marks. in K Grunert & D Fuglede (eds), Proceedings of the 21st Annual Conference of the European Marketing Academy : Marketing for Europe - Marketing for the Future. Aarhus, pp. 1387-1390.

Managing service quality perceptions by quality marks. / Roest, Henk; Verhallen, T.M.M.

Proceedings of the 21st Annual Conference of the European Marketing Academy : Marketing for Europe - Marketing for the Future. ed. / K. Grunert; D. Fuglede. Aarhus, 1992. p. 1387-1390.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Managing service quality perceptions by quality marks

AU - Roest, Henk

AU - Verhallen, T.M.M.

PY - 1992

Y1 - 1992

M3 - Conference contribution

SP - 1387

EP - 1390

BT - Proceedings of the 21st Annual Conference of the European Marketing Academy

A2 - Grunert, K.

A2 - Fuglede, D.

CY - Aarhus

ER -

Roest H, Verhallen TMM. Managing service quality perceptions by quality marks. In Grunert K, Fuglede D, editors, Proceedings of the 21st Annual Conference of the European Marketing Academy : Marketing for Europe - Marketing for the Future. Aarhus. 1992. p. 1387-1390