Manufacturer and retailer strategies to impact store brand share: Global integration, local adaptation, and worldwide learning

I. Geyskens, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

69 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Manufacturer and retailer strategies to impact store brand share: Global integration, local adaptation, and worldwide learning'. Together they form a unique fingerprint.

Business & Economics