Market nudges and autonomy

Viktor Ivanković, Bart Engelen

    Research output: Contribution to journalArticleScientificpeer-review


    Behavioural techniques or ‘nudges’ can be used for various purposes. In this paper, we shift the focus from government nudges to nudges used by for-profit market agents. We argue that potential worries about nudges circumventing the deliberative capacities or diminishing the control of targeted agents are greater when it comes to market nudges, given that these (1) are not constrained by the principles that regulate government nudges (mildness, sensitivity to people’s interests and public justifiability) and (2) are often ‘stacked’–they come in great numbers that overwhelm agents. In addition, we respond to possible objections and derive several policy suggestions
    Original languageEnglish
    Pages (from-to)138-165
    JournalEconomics & Philosophy
    Early online date27 Dec 2022
    Publication statusPublished - 2024


    • Market nudges
    • Government nudges
    • Nudge stacking


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