Market Research and the New Product Development Process

H. van Herk, Y. Jagersma, R.T. Frambach, T.M.M. Verhallen

Research output: Book/ReportReportProfessional

Original languageEnglish
PublisherReport for Philips
Publication statusPublished - 1995

Cite this

van Herk, H., Jagersma, Y., Frambach, R. T., & Verhallen, T. M. M. (1995). Market Research and the New Product Development Process. Report for Philips.