Original language | English |
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Pages (from-to) | 305-316 |
Number of pages | 11 |
Journal | Journal of Product and Brand Management |
Volume | 7 |
Issue number | 4 |
Publication status | Published - 1998 |
Market research companies and new product development tools
E.J. Nijssen, R.T. Frambach
Research output: Contribution to journal › Article › Scientific › peer-review
17
Citations
(Scopus)