Market research companies and new product development tools

E.J. Nijssen, R.T. Frambach

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)305-316
Number of pages11
JournalJournal of Product and Brand Management
Volume7
Issue number4
Publication statusPublished - 1998

Cite this