| Original language | English |
|---|---|
| Pages (from-to) | 500-518 |
| Journal | Marketing Science |
| Volume | 23 |
| Issue number | 4 |
| Publication status | Published - 2004 |
| Externally published | Yes |
Market roll-out and retailer adoption for new brands
B.J.J.A.M. Bronnenberg, C.F. Mela
Research output: Contribution to journal › Article › Scientific › peer-review
61
Citations
(Scopus)
210
Downloads
(Pure)