Market roll-out and retailer adoption for new brands

Research output: Contribution to journalArticleScientificpeer-review

171 Downloads (Pure)
Original languageEnglish
Pages (from-to)500-518
JournalMarketing Science
Volume23
Issue number4
Publication statusPublished - 2004
Externally publishedYes

Cite this

@article{8d83215b52f54319bcfb22b545d28be9,
title = "Market roll-out and retailer adoption for new brands",
author = "B.J.J.A.M. Bronnenberg and C.F. Mela",
year = "2004",
language = "English",
volume = "23",
pages = "500--518",
journal = "Marketing Science",
issn = "0732-2399",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "4",

}

Market roll-out and retailer adoption for new brands. / Bronnenberg, B.J.J.A.M.; Mela, C.F.

In: Marketing Science, Vol. 23, No. 4, 2004, p. 500-518.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Market roll-out and retailer adoption for new brands

AU - Bronnenberg, B.J.J.A.M.

AU - Mela, C.F.

PY - 2004

Y1 - 2004

M3 - Article

VL - 23

SP - 500

EP - 518

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 4

ER -