Market segmentation: How to?

T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

99 Downloads (Pure)
Original languageEnglish
Title of host publicationOog voor de doelgroep
Place of PublicationTilburg
PublisherMarketing Associatie Tilburg
Pages19-40
Publication statusPublished - 1989

Cite this

Verhallen, T. M. M. (1989). Market segmentation: How to? In Oog voor de doelgroep (pp. 19-40). Marketing Associatie Tilburg.