Marketing culture: Differentiating between genres on the basis of motives of leisure reading

H.W.J.M. Miesen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationStability and Dynamics of Power
    Subtitle of host publicationXXVII Annual Colloquium on Research in Economic Psychology
    EditorsSatu Lahteenmaki
    Place of PublicationTurku, Finland
    PublisherTurku School of Ecomics and Business Administration
    Pages249-256
    Number of pages8
    Publication statusPublished - 2002

    Cite this

    Miesen, H. W. J. M. (2002). Marketing culture: Differentiating between genres on the basis of motives of leisure reading. In S. Lahteenmaki (Ed.), Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology (pp. 249-256). Turku School of Ecomics and Business Administration.