Marketing culture

Differentiating between genres on the basis of motives of leisure reading

H.W.J.M. Miesen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationStability and Dynamics of Power
    Subtitle of host publicationXXVII Annual Colloquium on Research in Economic Psychology
    EditorsSatu Lahteenmaki
    Place of PublicationTurku, Finland
    PublisherTurku School of Ecomics and Business Administration
    Pages249-256
    Number of pages8
    Publication statusPublished - 2002

    Cite this

    Miesen, H. W. J. M. (2002). Marketing culture: Differentiating between genres on the basis of motives of leisure reading. In S. Lahteenmaki (Ed.), Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology (pp. 249-256). Turku, Finland: Turku School of Ecomics and Business Administration.
    Miesen, H.W.J.M. / Marketing culture : Differentiating between genres on the basis of motives of leisure reading. Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology. editor / Satu Lahteenmaki. Turku, Finland : Turku School of Ecomics and Business Administration, 2002. pp. 249-256
    @inproceedings{0289e7962a7a4a0596a5e2ee1afa41df,
    title = "Marketing culture: Differentiating between genres on the basis of motives of leisure reading",
    author = "H.W.J.M. Miesen",
    note = "Pagination: 8",
    year = "2002",
    language = "English",
    pages = "249--256",
    editor = "Satu Lahteenmaki",
    booktitle = "Stability and Dynamics of Power",
    publisher = "Turku School of Ecomics and Business Administration",

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    Miesen, HWJM 2002, Marketing culture: Differentiating between genres on the basis of motives of leisure reading. in S Lahteenmaki (ed.), Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology. Turku School of Ecomics and Business Administration, Turku, Finland, pp. 249-256.

    Marketing culture : Differentiating between genres on the basis of motives of leisure reading. / Miesen, H.W.J.M.

    Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology. ed. / Satu Lahteenmaki. Turku, Finland : Turku School of Ecomics and Business Administration, 2002. p. 249-256.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    TY - GEN

    T1 - Marketing culture

    T2 - Differentiating between genres on the basis of motives of leisure reading

    AU - Miesen, H.W.J.M.

    N1 - Pagination: 8

    PY - 2002

    Y1 - 2002

    M3 - Conference contribution

    SP - 249

    EP - 256

    BT - Stability and Dynamics of Power

    A2 - Lahteenmaki, Satu

    PB - Turku School of Ecomics and Business Administration

    CY - Turku, Finland

    ER -

    Miesen HWJM. Marketing culture: Differentiating between genres on the basis of motives of leisure reading. In Lahteenmaki S, editor, Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology. Turku, Finland: Turku School of Ecomics and Business Administration. 2002. p. 249-256