Marketing culture: Differentiating between genres on the basis of motives of leisure reading

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Stability and Dynamics of Power
Subtitle of host publication	XXVII Annual Colloquium on Research in Economic Psychology
Editors	Satu Lahteenmaki
Place of Publication	Turku, Finland
Publisher	Turku School of Ecomics and Business Administration
Pages	249-256
Number of pages	8
Publication status	Published - 2002

Perception of and dealing with cultural products
Miesen, H. W. J. M. (Researcher)
1/09/99 → 1/09/02
Project: Research project

Cite this

@inproceedings{0289e7962a7a4a0596a5e2ee1afa41df,

title = "Marketing culture: Differentiating between genres on the basis of motives of leisure reading",

author = "H.W.J.M. Miesen",

note = "Pagination: 8",

year = "2002",

language = "English",

pages = "249--256",

editor = "Satu Lahteenmaki",

booktitle = "Stability and Dynamics of Power",

publisher = "Turku School of Ecomics and Business Administration",

}

Marketing culture: Differentiating between genres on the basis of motives of leisure reading. / Miesen, H.W.J.M.
Stability and Dynamics of Power: XXVII Annual Colloquium on Research in Economic Psychology. ed. / Satu Lahteenmaki. Turku, Finland: Turku School of Ecomics and Business Administration, 2002. p. 249-256.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review