Marketing fiction: Genre category preferences, need fulfilment, and text attributes

H.W.J.M. Miesen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication12th International Conference on Cultural Economics
    EditorsVictor Ginsburgh
    Place of PublicationRotterdam
    PublisherErasmus Universiteit Rotterdam
    Pages21
    Number of pages21
    Publication statusPublished - 2002

    Cite this