Marketing fiction: Genre category preferences, need fulfilment, and text attributes

H.W.J.M. Miesen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication12th International Conference on Cultural Economics
    EditorsVictor Ginsburgh
    Place of PublicationRotterdam
    PublisherErasmus Universiteit Rotterdam
    Number of pages21
    Publication statusPublished - 2002
    • Perception of and dealing with cultural products

      Miesen, H. W. J. M. (Researcher)


      Project: Research project

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