Marketing links to finance

D.M. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)37-44
JournalMarketing Management
Publication statusPublished - 2012

Cite this

Hanssens, D.M. ; Dekimpe, M.G. / Marketing links to finance. In: Marketing Management. 2012 ; pp. 37-44.
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title = "Marketing links to finance",
author = "D.M. Hanssens and M.G. Dekimpe",
year = "2012",
language = "English",
pages = "37--44",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",

}

Marketing links to finance. / Hanssens, D.M.; Dekimpe, M.G.

In: Marketing Management, 2012, p. 37-44.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Marketing links to finance

AU - Hanssens, D.M.

AU - Dekimpe, M.G.

PY - 2012

Y1 - 2012

M3 - Article

SP - 37

EP - 44

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

ER -