| Original language | English |
|---|---|
| Pages (from-to) | 37-44 |
| Journal | Marketing Management |
| Publication status | Published - 2012 |
Marketing links to finance
D.M. Hanssens, M.G. Dekimpe
Research output: Contribution to journal › Article › Professional
D.M. Hanssens, M.G. Dekimpe
Research output: Contribution to journal › Article › Professional
| Original language | English |
|---|---|
| Pages (from-to) | 37-44 |
| Journal | Marketing Management |
| Publication status | Published - 2012 |