Marketing mix response analysis in broadly versus narrowly defined markets: A case study

K. Campo, E. Gijsbrechts, Ph. Naert

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationCijfermatig bekeken...
Subtitle of host publicationLiber amicorum Michel Willems
EditorsM. De Ceuster, E. Gijsbrechts, E. Claessens
Place of PublicationGent
PublisherMys & Breesch
Pages199-225
Number of pages27
ISBN (Print)9054621257
Publication statusPublished - 1995
Externally publishedYes

Publication series

NameBedrijfseconomisch bekeken
Number2

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