Marketing mix response analysis in broadly versus narrowly defined markets: A case study

K. Campo, E. Gijsbrechts, Ph. Naert

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Cijfermatig bekeken...
Subtitle of host publication	Liber amicorum Michel Willems
Editors	M. De Ceuster, E. Gijsbrechts, E. Claessens
Place of Publication	Gent
Publisher	Mys & Breesch
Pages	199-225
Number of pages	27
ISBN (Print)	9054621257
Publication status	Published - 1995
Externally published	Yes

Name	Bedrijfseconomisch bekeken
Number	2

Cite this

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title = "Marketing mix response analysis in broadly versus narrowly defined markets: A case study",

author = "K. Campo and E. Gijsbrechts and Ph. Naert",

note = "Pagination: 27",

year = "1995",

language = "English",

isbn = "9054621257",

series = "Bedrijfseconomisch bekeken",

publisher = "Mys \& Breesch",

number = "2",

pages = "199--225",

editor = "\{De Ceuster\}, M. and E. Gijsbrechts and E. Claessens",

booktitle = "Cijfermatig bekeken...",

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Marketing mix response analysis in broadly versus narrowly defined markets: A case study. / Campo, K.; Gijsbrechts, E.; Naert, Ph.
Cijfermatig bekeken...: Liber amicorum Michel Willems. ed. / M. De Ceuster; E. Gijsbrechts; E. Claessens. Gent: Mys & Breesch, 1995. p. 199-225 (Bedrijfseconomisch bekeken; No. 2).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

TY - CHAP

T1 - Marketing mix response analysis in broadly versus narrowly defined markets

T2 - A case study

AU - Campo, K.

AU - Gijsbrechts, E.

AU - Naert, Ph.

N1 - Pagination: 27

PY - 1995

Y1 - 1995

M3 - Chapter

SN - 9054621257

T3 - Bedrijfseconomisch bekeken

SP - 199

EP - 225

BT - Cijfermatig bekeken...

A2 - De Ceuster, M.

A2 - Gijsbrechts, E.

A2 - Claessens, E.

PB - Mys & Breesch

CY - Gent

ER -