Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure

S.W. Brown, F.E. Webster, J.E.B.M. Steenkamp, W.L. Wilkie

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1-25
Number of pages4
JournalJournal of Marketing
Volume69
Issue number4
Publication statusPublished - 2005

Cite this

Brown, S. W., Webster, F. E., Steenkamp, J. E. B. M., & Wilkie, W. L. (2005). Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure. Journal of Marketing, 69(4), 1-25.