Original language | English |
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Pages (from-to) | 1-25 |
Number of pages | 4 |
Journal | Journal of Marketing |
Volume | 69 |
Issue number | 4 |
Publication status | Published - 2005 |
Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure
S.W. Brown, F.E. Webster, J.E.B.M. Steenkamp, W.L. Wilkie
Research output: Contribution to journal › Article › Scientific › peer-review