Marketing science, econometrics and managerial contributions

L.J. Parsons, E. Gijsbrechts, D. Wittink

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationResearch traditions in marketing
EditorsG. Laurent, G.L. Lilien, B. Pras
Place of PublicationBoston
PublisherKluwer Academic Publishers
Pages52-78
Number of pages27
ISBN (Print)0792393880
Publication statusPublished - 1994
Externally publishedYes

Publication series

NameInternational series in quantitative marketing
Number5

Cite this

Parsons, L. J., Gijsbrechts, E., & Wittink, D. (1994). Marketing science, econometrics and managerial contributions. In G. Laurent, G. L. Lilien, & B. Pras (Eds.), Research traditions in marketing (pp. 52-78). (International series in quantitative marketing; No. 5). Kluwer Academic Publishers.