Marketing science, econometrics and managerial contributions

L.J. Parsons, E. Gijsbrechts, D. Wittink

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationResearch traditions in marketing
EditorsG. Laurent, G.L. Lilien, B. Pras
Place of PublicationBoston
PublisherKluwer Academic Publishers
Number of pages27
ISBN (Print)0792393880
Publication statusPublished - 1994
Externally publishedYes

Publication series

NameInternational series in quantitative marketing

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