@inbook{abd54a88e94948b78248d4178e99ddd4,
title = "Marketing science, econometrics and managerial contributions",
author = "L.J. Parsons and E. Gijsbrechts and D. Wittink",
note = "Pagination: 27",
year = "1994",
language = "English",
isbn = "0792393880",
series = "International series in quantitative marketing",
publisher = "Kluwer Academic Publishers",
number = "5",
pages = "52--78",
editor = "G. Laurent and G.L. Lilien and B. Pras",
booktitle = "Research traditions in marketing",
address = "Netherlands",
}