Marketing science, econometrics and managerial contributions

L.J. Parsons, E. Gijsbrechts, D. Wittink

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationResearch traditions in marketing
EditorsG. Laurent, G.L. Lilien, B. Pras
Place of PublicationBoston
PublisherKluwer Academic Publishers
Pages52-78
Number of pages27
ISBN (Print)0792393880
Publication statusPublished - 1994
Externally publishedYes

Publication series

NameInternational series in quantitative marketing
Number5

Cite this

Parsons, L. J., Gijsbrechts, E., & Wittink, D. (1994). Marketing science, econometrics and managerial contributions. In G. Laurent, G. L. Lilien, & B. Pras (Eds.), Research traditions in marketing (pp. 52-78). (International series in quantitative marketing; No. 5). Boston: Kluwer Academic Publishers.
Parsons, L.J. ; Gijsbrechts, E. ; Wittink, D. / Marketing science, econometrics and managerial contributions. Research traditions in marketing. editor / G. Laurent ; G.L. Lilien ; B. Pras. Boston : Kluwer Academic Publishers, 1994. pp. 52-78 (International series in quantitative marketing; 5).
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Parsons, LJ, Gijsbrechts, E & Wittink, D 1994, Marketing science, econometrics and managerial contributions. in G Laurent, GL Lilien & B Pras (eds), Research traditions in marketing. International series in quantitative marketing, no. 5, Kluwer Academic Publishers, Boston, pp. 52-78.

Marketing science, econometrics and managerial contributions. / Parsons, L.J.; Gijsbrechts, E.; Wittink, D.

Research traditions in marketing. ed. / G. Laurent; G.L. Lilien; B. Pras. Boston : Kluwer Academic Publishers, 1994. p. 52-78 (International series in quantitative marketing; No. 5).

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Marketing science, econometrics and managerial contributions

AU - Parsons, L.J.

AU - Gijsbrechts, E.

AU - Wittink, D.

N1 - Pagination: 27

PY - 1994

Y1 - 1994

M3 - Chapter

SN - 0792393880

T3 - International series in quantitative marketing

SP - 52

EP - 78

BT - Research traditions in marketing

A2 - Laurent, G.

A2 - Lilien, G.L.

A2 - Pras, B.

PB - Kluwer Academic Publishers

CY - Boston

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Parsons LJ, Gijsbrechts E, Wittink D. Marketing science, econometrics and managerial contributions. In Laurent G, Lilien GL, Pras B, editors, Research traditions in marketing. Boston: Kluwer Academic Publishers. 1994. p. 52-78. (International series in quantitative marketing; 5).