Marketing strategies for fast-moving consumer goods

J.E.B.M. Steenkamp, M.G. Dekimpe

Research output: Contribution to journalArticlePopular

Original languageEnglish
JournalThe Financial Times
Publication statusPublished - 5 May 2009

Cite this

@article{cc1f9c5ff6024d92a7c7f03ba1c54441,
title = "Marketing strategies for fast-moving consumer goods",
author = "J.E.B.M. Steenkamp and M.G. Dekimpe",
year = "2009",
month = "5",
day = "5",
language = "English",
journal = "The Financial Times",
issn = "0307-1766",

}

Marketing strategies for fast-moving consumer goods. / Steenkamp, J.E.B.M.; Dekimpe, M.G.

In: The Financial Times, 05.05.2009.

Research output: Contribution to journalArticlePopular

TY - JOUR

T1 - Marketing strategies for fast-moving consumer goods

AU - Steenkamp, J.E.B.M.

AU - Dekimpe, M.G.

PY - 2009/5/5

Y1 - 2009/5/5

M3 - Article

JO - The Financial Times

JF - The Financial Times

SN - 0307-1766

ER -