| Original language | English |
|---|---|
| Journal | The Financial Times |
| Publication status | Published - 5 May 2009 |
Marketing strategies for fast-moving consumer goods
J.E.B.M. Steenkamp, M.G. Dekimpe
Research output: Contribution to journal › Article › Popular
J.E.B.M. Steenkamp, M.G. Dekimpe
Research output: Contribution to journal › Article › Popular
| Original language | English |
|---|---|
| Journal | The Financial Times |
| Publication status | Published - 5 May 2009 |