Marketing strategy in packaged goods and geography

B.J.J.A.M. Bronnenberg, P. Albuquerque

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)215-238
JournalAdvances in Management Strategy
Volume20
Publication statusPublished - 2003
Externally publishedYes

Cite this

@article{473e6b1f9bc24f3c8596e931ba23ea83,
title = "Marketing strategy in packaged goods and geography",
author = "B.J.J.A.M. Bronnenberg and P. Albuquerque",
year = "2003",
language = "English",
volume = "20",
pages = "215--238",
journal = "Advances in Management Strategy",

}

Marketing strategy in packaged goods and geography. / Bronnenberg, B.J.J.A.M.; Albuquerque, P.

In: Advances in Management Strategy, Vol. 20, 2003, p. 215-238.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Marketing strategy in packaged goods and geography

AU - Bronnenberg, B.J.J.A.M.

AU - Albuquerque, P.

PY - 2003

Y1 - 2003

M3 - Article

VL - 20

SP - 215

EP - 238

JO - Advances in Management Strategy

JF - Advances in Management Strategy

ER -