| Original language | English |
|---|---|
| Pages (from-to) | 215-238 |
| Journal | Advances in Management Strategy |
| Volume | 20 |
| Publication status | Published - 2003 |
| Externally published | Yes |
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Marketing strategy in packaged goods and geography
- B.J.J.A.M. Bronnenberg
- , P. Albuquerque
Research output: Contribution to journal › Article › Scientific › peer-review