| Original language | Dutch |
|---|---|
| Title of host publication | Management Jaarboek |
| Editors | R. Duyck, C. van Tilborgh, L. Jacobs |
| Place of Publication | Zellik |
| Publisher | Roularta Books/Vlaamse Management Associatie vzw. |
| Pages | 84-89 |
| Publication status | Published - 1996 |
Marktgericht denken en handelen
H. Commandeur, R.T. Frambach
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific