Measuring long run marketing effects and their implications for long run marketing decisions

B.J. Bronnenberg; J.P. Dube; C. Mela; P. Albuquerque; T. Erdem; B. Gordon; D.M. Hanssens; G. Hitsch; B. Sun

Measuring long run marketing effects and their implications for long run marketing decisions

B.J. Bronnenberg, J.P. Dube, C. Mela, P. Albuquerque, T. Erdem, B. Gordon, D.M. Hanssens, G. Hitsch, B. Sun

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

This paper discusses the role of agents’ beliefs and their implications for the economic modeling of their behavior, in particular, their behavior over time. The paper also discusses the corresponding planning problems facing both firms and consumers in their current decision making. After a general discussion of the consumer and firm problem, we discuss recent examples of some of the emerging empirical literature on dynamic choice behavior in marketing.

Original language	English
Pages (from-to)	367-382
Journal	Marketing Letters
Volume	19
Publication status	Published - 2009

Cite this

@article{61dfea7870ac489ea4cd4da286eb846b,

title = "Measuring long run marketing effects and their implications for long run marketing decisions",

abstract = "This paper discusses the role of agents{\textquoteright} beliefs and their implications for the economic modeling of their behavior, in particular, their behavior over time. The paper also discusses the corresponding planning problems facing both firms and consumers in their current decision making. After a general discussion of the consumer and firm problem, we discuss recent examples of some of the emerging empirical literature on dynamic choice behavior in marketing.",

author = "B.J. Bronnenberg and J.P. Dube and C. Mela and P. Albuquerque and T. Erdem and B. Gordon and D.M. Hanssens and G. Hitsch and B. Sun",

year = "2009",

language = "English",

volume = "19",

pages = "367--382",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

}

TY - JOUR

T1 - Measuring long run marketing effects and their implications for long run marketing decisions

AU - Bronnenberg, B.J.

AU - Dube, J.P.

AU - Mela, C.

AU - Albuquerque, P.

AU - Erdem, T.

AU - Gordon, B.

AU - Hanssens, D.M.

AU - Hitsch, G.

AU - Sun, B.

PY - 2009

Y1 - 2009

N2 - This paper discusses the role of agents’ beliefs and their implications for the economic modeling of their behavior, in particular, their behavior over time. The paper also discusses the corresponding planning problems facing both firms and consumers in their current decision making. After a general discussion of the consumer and firm problem, we discuss recent examples of some of the emerging empirical literature on dynamic choice behavior in marketing.

AB - This paper discusses the role of agents’ beliefs and their implications for the economic modeling of their behavior, in particular, their behavior over time. The paper also discusses the corresponding planning problems facing both firms and consumers in their current decision making. After a general discussion of the consumer and firm problem, we discuss recent examples of some of the emerging empirical literature on dynamic choice behavior in marketing.

M3 - Article

SN - 0923-0645

VL - 19

SP - 367

EP - 382

JO - Marketing Letters

JF - Marketing Letters

ER -

Measuring long run marketing effects and their implications for long run marketing decisions

Abstract

Fingerprint

Cite this