Measuring long run marketing effects and their implications for long run marketing decisions

B.J. Bronnenberg, J.P. Dube, C. Mela, P. Albuquerque, T. Erdem, B. Gordon, D.M. Hanssens, G. Hitsch, B. Sun

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance