Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

M.G. Dekimpe, D.M. Hanssens, V. Nijs, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)409-416
JournalApplied Stocahstic Models in Business and Industry
Volume21
Issue number4-5
Publication statusPublished - 2005

Cite this

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title = "Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling",
author = "M.G. Dekimpe and D.M. Hanssens and V. Nijs and J.E.B.M. Steenkamp",
year = "2005",
language = "English",
volume = "21",
pages = "409--416",
journal = "Applied Stocahstic Models in Business and Industry",
issn = "1524-1904",
publisher = "John Wiley and Sons Ltd",
number = "4-5",

}

Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling. / Dekimpe, M.G.; Hanssens, D.M.; Nijs, V.; Steenkamp, J.E.B.M.

In: Applied Stocahstic Models in Business and Industry, Vol. 21, No. 4-5, 2005, p. 409-416.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

AU - Dekimpe, M.G.

AU - Hanssens, D.M.

AU - Nijs, V.

AU - Steenkamp, J.E.B.M.

PY - 2005

Y1 - 2005

M3 - Article

VL - 21

SP - 409

EP - 416

JO - Applied Stocahstic Models in Business and Industry

JF - Applied Stocahstic Models in Business and Industry

SN - 1524-1904

IS - 4-5

ER -