Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

M.G. Dekimpe, D.M. Hanssens, V. Nijs, J.E.B.M. Steenkamp

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	409-416
Journal	Applied Stocahstic Models in Business and Industry
Volume	21
Issue number	4-5
Publication status	Published - 2005

Cite this

@article{56c46284fdc84d0ea2edff7960965a26,

title = "Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling",

author = "M.G. Dekimpe and D.M. Hanssens and V. Nijs and J.E.B.M. Steenkamp",

year = "2005",

language = "English",

volume = "21",

pages = "409--416",

journal = "Applied Stocahstic Models in Business and Industry",

issn = "1526-4025",

publisher = "John Wiley and Sons Ltd",

number = "4-5",

}

TY - JOUR

T1 - Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

AU - Dekimpe, M.G.

AU - Hanssens, D.M.

AU - Nijs, V.

AU - Steenkamp, J.E.B.M.

PY - 2005

Y1 - 2005

M3 - Article

SN - 1526-4025

VL - 21

SP - 409

EP - 416

JO - Applied Stocahstic Models in Business and Industry

JF - Applied Stocahstic Models in Business and Industry

IS - 4-5

ER -