Measuring the dimensions of event experiences: Applying the Event Experience Scale to cultural events

Greg Richards*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This paper applies the Event Experiences Scale (EES) to seven cultural events in different countries with the aim of identifying generic dimensions of event experience. Exploratory factor analysis indicated the presence of four experience dimensions: cognitive engagement, affective engagement, physical engagement and novelty. These broadly reflect the four dimensions found in the original EES study [de Geus, S., Richards, G., & Toepoel, V. (2016). Conceptualisation and operationalisation of event and festival experiences: Creation of an event experience scale. Scandinavian Journal of Hospitality and Tourism, 16(3), 274–296]. In the cultural events analysed here, the cognitive dimension is strongest, followed by affective engagement, novelty and finally physical engagement. The experience dimensions are shown to vary significantly between visitor groups (particularly in terms of age) and by event location or context. Analysis of social media use shows that experiences also vary significantly through the stages of the ‘event journey’, with affective engagement being particularly prominent during and after the event.
Original languageEnglish
Number of pages15
JournalJournal of Policy Research in Tourism, Leisure & Events
DOIs
Publication statusE-pub ahead of print - 2020

Fingerprint

cultural event
festival
factor analysis
tourism
event
experience
analysis
measuring
social media
operationalization
Tourism

Keywords

  • Events
  • FESTIVALS
  • LOYALTY
  • NOVELTY
  • SATISFACTION
  • TOURISTS
  • VISITORS
  • VOLUNTEER MOTIVATION
  • event journey
  • event visitors
  • experience engagement
  • experiences
  • social media

Cite this

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title = "Measuring the dimensions of event experiences: Applying the Event Experience Scale to cultural events",
abstract = "This paper applies the Event Experiences Scale (EES) to seven cultural events in different countries with the aim of identifying generic dimensions of event experience. Exploratory factor analysis indicated the presence of four experience dimensions: cognitive engagement, affective engagement, physical engagement and novelty. These broadly reflect the four dimensions found in the original EES study [de Geus, S., Richards, G., & Toepoel, V. (2016). Conceptualisation and operationalisation of event and festival experiences: Creation of an event experience scale. Scandinavian Journal of Hospitality and Tourism, 16(3), 274–296]. In the cultural events analysed here, the cognitive dimension is strongest, followed by affective engagement, novelty and finally physical engagement. The experience dimensions are shown to vary significantly between visitor groups (particularly in terms of age) and by event location or context. Analysis of social media use shows that experiences also vary significantly through the stages of the ‘event journey’, with affective engagement being particularly prominent during and after the event.",
keywords = "Events, FESTIVALS, LOYALTY, NOVELTY, SATISFACTION, TOURISTS, VISITORS, VOLUNTEER MOTIVATION, event journey, event visitors, experience engagement, experiences, social media",
author = "Greg Richards",
year = "2020",
doi = "10.1080/19407963.2019.1701800",
language = "English",
journal = "Journal of Policy Research in Tourism, Leisure & Events",
issn = "1940-7963",
publisher = "Routledge",

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AB - This paper applies the Event Experiences Scale (EES) to seven cultural events in different countries with the aim of identifying generic dimensions of event experience. Exploratory factor analysis indicated the presence of four experience dimensions: cognitive engagement, affective engagement, physical engagement and novelty. These broadly reflect the four dimensions found in the original EES study [de Geus, S., Richards, G., & Toepoel, V. (2016). Conceptualisation and operationalisation of event and festival experiences: Creation of an event experience scale. Scandinavian Journal of Hospitality and Tourism, 16(3), 274–296]. In the cultural events analysed here, the cognitive dimension is strongest, followed by affective engagement, novelty and finally physical engagement. The experience dimensions are shown to vary significantly between visitor groups (particularly in terms of age) and by event location or context. Analysis of social media use shows that experiences also vary significantly through the stages of the ‘event journey’, with affective engagement being particularly prominent during and after the event.

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KW - LOYALTY

KW - NOVELTY

KW - SATISFACTION

KW - TOURISTS

KW - VISITORS

KW - VOLUNTEER MOTIVATION

KW - event journey

KW - event visitors

KW - experience engagement

KW - experiences

KW - social media

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