Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques

M. Versteijne

Research output: Book/Report › Report

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Original language	English
Place of Publication	Tilburg
Publisher	Faculteit der Economische Wetenschappen
Number of pages	21
Volume	FEW 352
Publication status	Published - 1988

Name	Research Memorandum FEW

Keywords

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title = "Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques",

keywords = "Advertising, marketing",

author = "M. Versteijne",

year = "1988",

language = "English",

volume = "FEW 352",

series = "Research Memorandum FEW",

publisher = "Faculteit der Economische Wetenschappen",

}

TY - BOOK

T1 - Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques

AU - Versteijne, M.

PY - 1988

Y1 - 1988

KW - Advertising

KW - marketing

M3 - Report

VL - FEW 352

T3 - Research Memorandum FEW

BT - Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques

PB - Faculteit der Economische Wetenschappen

CY - Tilburg

ER -