Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques

M. Versteijne

Research output: Book/ReportReportProfessional

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Original languageEnglish
Place of PublicationTilburg
PublisherFaculteit der Economische Wetenschappen
Number of pages21
VolumeFEW 352
Publication statusPublished - 1988

Publication series

NameResearch Memorandum FEW

Keywords

  • Advertising
  • marketing

Cite this

Versteijne, M. (1988). Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques. (Research Memorandum FEW). Faculteit der Economische Wetenschappen.