Media effects by involvement under voluntary exposure: A comparison of television, print and static Internet

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@article{34a44d11a14e49f5a5c6275acf43091b,

title = "Media effects by involvement under voluntary exposure: A comparison of television, print and static Internet",

author = "M. Dijkstra and \{van Raaij\}, W.F.",

year = "2001",

language = "English",

volume = "11",

pages = "1--21",

journal = "Journal of Euromarketing",

issn = "1045-4446",

publisher = "Routledge",

number = "2",

}