Mediation analysis: Inferring causal processes in marketing from experiments

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvanced Methods for Modeling Markets
Subtitle of host publicationInternational Series in Quantitative Marketing
EditorsPeter Leeflang, Jaap Wieringa, Tammo Bijmolt, Koen Pauwels
Place of PublicationCham
PublisherSpringer
Pages235-263
ISBN (Electronic)978-3-319-53469-5
ISBN (Print)978-3-319-53467-1
DOIs
Publication statusPublished - 2017

Publication series

NameInternational Series in Quantitative Marketing

Keywords

  • causal inference
  • mediation analysis
  • discriminant validity

Cite this

Pieters, R. (2017). Mediation analysis: Inferring causal processes in marketing from experiments. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets: International Series in Quantitative Marketing (pp. 235-263). (International Series in Quantitative Marketing). Springer. https://doi.org/10.1007/978-3-319-53469-5_8