Mediation analysis: Inferring causal processes in marketing from experiments

Rik Pieters

doi:10.1007/978-3-319-53469-5_8

Mediation analysis: Inferring causal processes in marketing from experiments

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advanced Methods for Modeling Markets
Subtitle of host publication	International Series in Quantitative Marketing
Editors	Peter Leeflang, Jaap Wieringa, Tammo Bijmolt, Koen Pauwels
Place of Publication	Cham
Publisher	Springer
Pages	235-263
ISBN (Electronic)	978-3-319-53469-5
ISBN (Print)	978-3-319-53467-1
DOIs	https://doi.org/10.1007/978-3-319-53469-5_8
Publication status	Published - 2017

Publication series

Name	International Series in Quantitative Marketing

Keywords

causal inference
mediation analysis
discriminant validity

Access to Document

10.1007/978-3-319-53469-5_8

Cite this

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title = "Mediation analysis: Inferring causal processes in marketing from experiments",

keywords = "causal inference, mediation analysis, discriminant validity",

author = "Rik Pieters",

year = "2017",

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language = "English",

isbn = "978-3-319-53467-1",

series = "International Series in Quantitative Marketing",

publisher = "Springer",

pages = "235--263",

editor = "Peter Leeflang and Jaap Wieringa and Tammo Bijmolt and Koen Pauwels",

booktitle = "Advanced Methods for Modeling Markets",

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Mediation analysis: Inferring causal processes in marketing from experiments. / Pieters, Rik.
Advanced Methods for Modeling Markets: International Series in Quantitative Marketing. ed. / Peter Leeflang; Jaap Wieringa; Tammo Bijmolt; Koen Pauwels. Cham: Springer, 2017. p. 235-263 (International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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