Original language | Dutch |
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Title of host publication | NIMA marketing jaarboek |
Editors | Ph. A. van Boomsa, G.H.M. Kienhorst, A. ten Kley, A.M.G. Voorhoeve |
Place of Publication | Deventer |
Publisher | Kluwer Bedrijfswetenschappen |
Pages | 37-43 |
ISBN (Print) | 9026718853 |
Publication status | Published - 1993 |
Externally published | Yes |
Merkidentiteit en merkstrategie
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional